In the premises of Bra Servizi company, you can admire a collection of wide range of bicycles, generously donated by athletes and private citizens, even from the early years, such as the bicycle of the "bersagliere" soldier of the 1900s, as well as the bicycle of 1935 which was equipped with the first Campagnolo gearchange and which was also used by Gino Bartali and Fausto Coppi.
The museum displays the jerseys of former Professional racing cyclists including that of Matteo Cravero and current professionals such as Marco Osella and Miculà Dematteris. The pink Jersey that was worn by Marco Pantani when he won the Il Giro d'Italia 1998 (Tour of Italy) is also on display, as well as Fausto's white jersey after the war and that of the Turin Company dedicated to Serse Coppi, Fausto's brother. The museum also displays the rainbow-coloured jersey worn by Giuseppe Saronni, Stefan Roche, Gianni Bugno Mario Cipollini as well as newspaper articles and photos devoted to cycling champions.